Bio

Karen Vitale

c: 610.389.3994 | e: vitale.marketmuse@gmail.com | w: http://www.karenvitale.com | t: @karenvitale

Karen Vitale is a Creative Specialist with 15 years experience driving innovation and delivering results across a broad range of industries.

A savvy communicator and seasoned strategist, Karen brings entrepreneurial drive and vision to every project, building profitable teams and win-win relationships within organizations as well as with clients.

She has held key positions of increasing responsibility in the disciplines of product development, brand building, concept and design direction, project management, advertising, sourcing, packaging and manufacturing.

Karen has managed business relationships with global giants such as Harley-Davidson, Hasbro, General Motors, Turner Entertainment and The Smithsonian Institutions, as well as key manufacturers, vendors and distributors in Canada, Europe and Asia.

EXPERTISE

  • Strategic Market Research and Analysis
  • Concept Positioning and Brainstorming
  • Product Design and Development
  • Brand Building
  • Traditional and Interactive Marketing
  • Social Media
  • Public Relations
  • Sourcing and Manufacturing
  • Trade Shows
  • Recruiting, Training, Mentoring, Management

PROFESSIONAL EXPERIENCE

Market Muse Creative Consulting: Boutique Creative and Business Development Services • Marketing-Traditional and Web • Social Media • Public Relations • Copywriting
The Franklin Mint: Sep 1996-May 2o10: Director, Concept and Product Design and Development • Brainstorming • Art Direction • Licensing • Advertising • Copywriting • Sourcing
Progressive Business Publications: Dec 1994-Sep 1996: Editor-in-Chief • Conference Coverage • Production • Copy Editor • Writing Roundtable Leader

EDUCATION: Karen earned her BA degree from Villanova University, Summa Cum Laude, in English Literature and Communications, and has completed continuing education seminars and programs in Graphic Design, Management & Leadership and Team-Building.

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